Open Blog - Relaunch

I think the idea here is a great one. A nice simple blog that is lightweight, easy to install, customize and integrate into existing websites.

The problem is that the bar has been raised so high by ghost and wordpress et al that you are facing a very big mountainscape with a powerful toolbox and a spade.

What are your aims for your open source blog? What are it's goals or target audience? What will it do differently or better?

(If that sounds nosy I apologize in advance, just interested).

Paul.