How to store Youtube embed code in DB?

[eluser]shinokada[/eluser]
I would like to store Youtube embed code in the database so that it will show up in a front-end page.

However when I do it in CI, it stores tags etc with escaped, like & g t ; etc.

When I use < h1 > etc, it displays h1.

How can I store Youtube embed code in DB?

Thanks in advance.