[eluser]TheFuzzy0ne[/eluser]
A dear non-developer friend of mine read this article and sent it to me. It was so good I felt obliged to share it with everyone else. If you already follow ZDNet's blog, then you will have probably seen it already.
[url="http://blogs.zdnet.com/weblife/?p=207&tag=nl.e539"]ZDNet's blog entry[/url]
[url="http://developer.yahoo.com/performance/rules.html"]Yahoo's rules[/url] (same rules, and more, with better explanations).
I have to admit, not every rule applies to average run-of-the-mill Websites, but there are many great tips in there for people to learn by; some obvious, and others not quite so obvious.