how to promote a website?

[eluser]hashintosh[/eluser]
[quote author="suashi" date="1239051046"]I'd put the alternative content based on the current deeplink.
For example if the page is #/about, you can generate the alternative content for this section by retrieving the url.

What do you think?[/quote]

Actually that's what I did

[eluser]hashintosh[/eluser]
[quote author="Evil Wizard" date="1239051081"]well, you could consider using a ror.xml file to tell crawlers what the site is about

http://www.rorweb.com/faq.htm[/quote]

Do you think it would be better than just putting alternative html content to be indexed?

At this moment I have:
- put alternative html content to swf objects to allow contents indexing.
- uploaded "sitemap.txt" to the root directory (http://www.ristoranteeremo.it/sitemap.txt), to describe the structure of the website.

A ROR file would make indexing easier?

[eluser]Evil Wizard[/eluser]
I would use it as an alternative to anything, but rather an accompaniment to the existing content. the ror files I use contain mainly keywords used within the content and and contact information, google seems to like the ones I've used.

[eluser]hashintosh[/eluser]
I'm trying to generate a ROR file throught the online tool at http://www.rorweb.com/rormap.htm, but it doesn't work...

Also I've tried to download the desktop version of the tool, but both the link give a 404...
(http://www.rorweb.com/rorgen/rorgen10.msi and http://www.rorweb.com/rorgen/setup.exe).

Do you know another url with a similar tool?

I would like to generate it automatically to understand better how it should look like.

[eluser]hashintosh[/eluser]
So, does anyone can suggest me a link to automatically generate a ROR file for my website please?

Thanks a lot!
Alessio