[eluser]CtheB[/eluser]
I think this is a pain for the customer, as well for the selling company.
If, during the ordering process, the item is sold out, you'll let the client know in the order email
that the item he or she bought is out of stock and give him some options:
- "We'll other the product again, this will take x extra days before delivering it to the client".
- If the product is not coming back no more, give the client the option to order a new version of the product.
- IF the product is not coming back no more, and the client wants no other version of the product, cancel the order and give back the money.
This is really a better solution, because you'll communicate on a personal level with the client.
The client feels he's being taken into account and that you think with him.
Not a stupid message on the website that the product you just want to order is not available anymore, while it was a few seconds ago.
People will not understand this and go to the concurrent instead.
If you want to hold the client you should get in touch with him and give him some opportunities.