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identifying facebook ads and google ads referers


I created a contact form which sends to my client, among other info, the URL of the referring page. When the user comes from a google or facebook page, my client wants me to identify if it was a google/facebook ad, or an organic referral.

I've noticed that sponsored google links start with: http://www.google.com/aclk?

Is this a reliable method to identifiy paid referrals?

And does anyone know if facebook paid referrals are easy to tell apart?

Any suggestions/hints are more than welcome!

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