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08-19-2018, 04:30 AM
(This post was last modified: 08-19-2018, 04:31 AM by PaulD.)
I am just about to start to build a retail, trade and wholesale website with CI for a customer but am a bit stuck on the design for splitting out the audience. It will be retail (with retail prices) on the public front end and trade/wholesale prices behind a login or self declaration of some sort.
The problem is that if I just put a navigation bar on the top "Business/Trade customers login here..." sort of thing I think it will be too easily missed, even if I make it sticky. I sort of imagined having two big boxes, "Retail/Home Customers click here", and "Trade and Business customers click here", but that would mean having the products too far down the page, and again easy to scroll past and miss.
Does any one know of any good examples of a company splitting the audience well?
For know I am stuck, devoid of ideas, and cannot find anything to inspire me. Any suggestions warmly welcomed :-)
Thanks in advance,
Paul
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Hey thanks for that. Much appreciated examples.
Different sites is where they are at the moment, but that means PPC for the business site has a bad ROAS because retail customers are chased back to google, and PPC for the retail site sucks in trade customers without serving them. (Unfortunately our research suggests business customers search for the same keywords as retail customers). So two sites is out.
Only dividing the audience on login is exactly what will happen. But here is the problem. Trade customers need to see trade prices before creating an account, so eyeballs from say trade email campaigns get to see trade prices immediately. And the question I am struggling with is how to divide the audience on the public homepage, without it being obscure.
I am coming round to a sticky nav with business/trade link, plus a banner or two in a sidebar and bottom of page. I would love to do a pop-up but I believe Google still see's these as spammy with penalties associated.
I have been looking around and perhaps a slide out business panel tab on the side might be a good idea too.
Thank you again for your suggestions and comments, much appreciated.
Paul.
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ecoland.com uses 2 radio buttons to select with/without vat (private always want vat inclusive and business always want vat exclusive) and show the appropriate prices. people were confused with a checkbox regardless of what the title was. with the radio it is clear. everybody has the same initial choice of products.
bill
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That one are made with ASP.net. Elgiganten are using an Apache 2 server, so they got a caching server or it's made with PHP. Dustin dosen't say what platform they are using. But their infrastructure are mainly Microsoft, so ASP.net are a safe bet.
I haven't worked for any e-shop customers. So don't know if they are based on CI or not. That's not something you disclose.
Just had a quick look at the site and here are some thoughts:
* immediately wanted to know my location.
* slideshow are too jumpy. Needs to fade between images if you are going to keep it.
* blog? Why do you need that?
* images are to big one your startpage. Looks good if you search for something.
* "What Roynac's Clients Say?" Have a link to e.g. trustpilot instead.
* can't press ESC to close an enlarged image