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Personalized google ad sense for search

I'm thinking of personalizing Google Ad Sense For Search on my site. I have lots of information about my users (demographic, interests) and I would like to customize Google Results (and Ads) based on MY KEYWORDS.

Does anyone have any experience of using Google Ad Sense based on personalized user keywords (and not Google's)?

I truly trying to find new and better ways how to monetize on my user's data and Google Ad Sense.

I'm looking for programmers to open a discussion about it, so if you are interested that post me a reply.

In case you have any ideas how to do it please let me know.

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