Search with an apostrophe in mySQL

[eluser]nirbhab[/eluser]
SELECT * FROM addDVD WHERE title LIKE '%ocean\’s 11%' ORDER BY title ASC

Code:

$search_it = "ocean’s";
$key = addslashes($search_it);
$sql = "SELECT * FROM addDVD WHERE title LIKE '%$key%' ORDER BY title ASC";