The urls and the surfers

[eluser]xwero[/eluser]
I guess you don't come from a multiple language country I'm from Belgium and here are three official languages: Dutch, French and German and there are many clients who request multiple language sites. So it's not always a multi countries issue. If everyone who accessed the site read the same language it would be much easier but that is not always the case, certainly not in some countries of Europe.

By not translating content on your site you lose some of the public you want to reach. There are a lot of people who cling on to their own language and refuse to search in other languages including English. Have you ever stood still and think about the great ideas you miss on because you can't read a certain language? As a webdeveloper you have to think about how the client can reach the broadest public for his content. And urls really matter because they are the links for the outside world.