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The concept of SEO reseller has come out of the term search engine optimization itself. One can say it is a kind of self explanatory word. It infers to the model of business adopted by SEO service providers in the recent times. But it should be understood that the basic principle behind SEO reseller is quite old. Delving deep into its intricacies make it clear that it is more or less the same model as is there in a franchisee based business model. In today's time it is getting benefitted from the changing needs of businesses across the world.