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Send emails using CI's parser and text from database

I want to send an email with a defined HTML template and a message from a database. But furthermore I want to replace some variables within the message.

I tried …
$mail_data['variables'] = 'Frist Variable';
$mail_data['message'] = 'This text will be replaced by text from my DB. But it has {variables} in it';
$template = 'task_update';
$email_body = $this->CI->parser->parse('mail/' . $template, $mail_data, TRUE);
The view file …
<p><b>Mail Title</b></p>

Problem now is, the variables wont be replaced in the message, of course :-)

How can I fetch my message from DB and insert variables which get parsed by CI?

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